April saw SMMW16 and the PR News measurement conference. In no particular order, here are seven measurement moments from the month: 1. “If You’re Not Measuring, Then You’re Not in PR”, Diane Schwartz PR News help its measurement conference in Washington. Be sure to read Diane Schwartz’s fantastically headlined round-up of the event. 2. DeparturesRead more
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The Reputation Institute, Watson Helsby and Vuelio have all released UK-based research in the past week that are relevant to PR and measurement. Here’s the PR Measured round-up of the key talking points: Reputation Institute: 2016 UK Reptrak 150 The Reputation Institute is one of the world’s leading firms for measuring reputation. It’s Reptrak survey hasRead more
I am delighted to announce PR Measured’s sponsorship of the 2016 AMEC Summit. Each year, the leaders in PR measurement come together in a European city and discuss the pressing issues of the day. I have attended every AMEC Summit since their inception back in Berlin in 2009. The following year, of course, the Barcelona Principles wereRead more
In March, measurement moved on from AVEs. SXSW Interactive and the Martech conference provided some focus on the future of measurement across marketing fields. In no particular order, here are the seven measurement moments that defined the month: SXSW generated interesting talk around analytics, as always. You can see our favourite moments here. If you’ve not yetRead more
We’ve all read through a news story online, skimmed past the recommended articles, and come to the comment section. Whether we ignore the comments, read on with glee or add our voice to the mix depends a great deal on our background, according to new research from Engaging News Project. The study, released this weekRead more
SXSW Interactive is coming to an end – and with it another interesting conversation on analytics is coming to a close. I’ll be honest, I’m a bit of a data geek and really like to hear about analytics and data. But, I really really love to learn about how data is being applied to being applied to helpRead more