Notable developments this month include Egregious securing $USD 1 million in pre-seed funding to combat AI misinformation, Excellera launching a specialized intelligence unit, and ongoing financial restructuring at industry giant Cision. Meanwhile, multiple platforms are rolling out enhanced features spanning influencer management, improved global data coverage, and AI-powered analytics tools that promise to transform how communications professionals gather and interpret media insights.
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In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
PR Measured readers’ favourite stories from 2024. The year’s big stories were focused around AI and the Cision / Dow Jones partnership.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
October saw media intelligence companies evolving their platforms, with Onclusive Social absorbing Digimind’s social capabilities, Medianet preparing to challenge incumbents with a comprehensive platform launch, Muck Rack enhancing its AI features, and PRophet expanding into influencer discovery through its Koalifyed integration. The month also saw some interesting partnerships, and a continued focus on AI.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.
July saw further change for media intelligence, with Retriever and Infomedia’s merger in Denmark, Dow Jones’ lawsuit against Cision, and Meltwater’s partnership with Blackbird AI. The industry also saw major influencer marketing acquisitions by Publicis Groupe and Stagwell, while changes to Reddit’s access policies and product updates from Talkwalker.
June saw the media monitoring landscape continue to evolve, with the closure of long-standing provider Burrelles marking the end of traditional print clipping services in the US. Meanwhile, DRT Communications in the Caribbean is expanding its monitoring services with new funding. Meta has launched an API for Threads, opening up opportunities for third-party tool development. Several companies, including Brandwatch and Meltwater, are introducing new features and integrations, with a focus on AI-powered tools and enhanced social media capabilities.
April saw a major acquisition from Hootsuite, as well as licensing news from Australia and OpenAI. Meanwhile, Dataminr was rather active as it signals plans for an IPO and we have product updates from Digimind, Clip News, PR Newswire and Pulsar.