AI-powered search continues its mainstream adoption, with Yext’s latest research identifying six distinct “search archetypes” and highlighting how consumers strategically switch between platforms based on their intent. Innovation dominates the landscape as several platforms unveil sophisticated AI solutions, from NewsWhip’s risk monitoring agent to BuzzStream’s ListIQ media list-builder, showcasing the industry’s commitment to more effective communications strategies. Meanwhile, market expansion accelerates with Hypetap bringing its elite intelligence tool to Europe and newcomers like Signal Raptor democratising media visibility for smaller businesses, reflecting the sector’s robust growth despite challenges like the reported legal troubles facing a former iSentia executive in Thailand.