Blog

The Australian media intelligence market is highly innovative, and always sparks our interest here at PR Measured.  And so, when AAP Medianet announced its acquisition of Mediaverse, we were excited.  We caught up with Michael O’Connell, Managing Director at AAP Medianet, to learn what was behind the move and how the market was developing. FollowingRead more

June was a big month in PR measurement – this month’s measurement moments could just as easily be renamed “AMEC Summit Moments”.  In no particular order, here are the seven measurement moments you might have missed from June.    Measure Better. Earn More.   The PRCA’s PR Census contains an enormous amount of intelligence on theRead more

During the AMEC Summit, I sat down with Sergi Guillot, CEO of Acceso , to talk why he thought the future of measurement lay with integrating data from multiple providers. A part of ISP Digital, Acceso is a leader in media and consumer intelligence solutions in Spain and Latin America, and recently opened their first officeRead more