AMEC Awards 2016 – Winners & Nominees

Grand Prix for most effective PR consultancy or in–house communications team campaign
Platinum – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project

The Don Bartholomew Award for outstanding service to the industry
Barry Leggetter, CEO, AMEC

Categories for Media Intelligence, Research & Insight Companies

Most impactful client recommendations arising from a measurement study
Gold – Commetric for International Diabetes Federation (IDF )- Using PR research to inform policy, positioning and stakeholder engagement
Silver – Argus de la Presse for Peugeot – Launching the 308 GTI
Silver – Isentia for Y&R New Zealand – Big Change Starts Small
Silver – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany )- Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Bronze – Gorkana/Cision for Cleveland Clinic
Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure
Shortlist – Buho for Manolo Duque – Primero la Gente (People First)
Shortlist – CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs
Shortlist – Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers)
Shortlist – Mediastow for Samra Jeweller y- UAE Jewelry Media Exposure

Best measurement of a business to business campaign
Gold – Newton Media for Czech National Bank – Winning the Monetary Policy Debate
Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Shortlist – Gorkana for Zurich

Best measurement of a consumer campaign
Gold – Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia
Silver – Gorkana /Cision for Cleveland Clinic
Bronze – Argus de la Presse for Peugeot – Launching the 308 GTI
Shortlist – CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch
Shortlist – CARMA/SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia
Shortlist – CARMA/SOCIALEYEZ for Tim Hortons – Tims Treats

Best measurement of a not-for-profit campaign
Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Silver – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Silver – Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis
Bronze – Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign

Best measurement of a public sector campaign
Gold – Gorkana for NHS Blood and Transplant
Silver – Gorkana for Department for Culture, Media and Sport (DCMS)
Silver – Isentia for Y&R New Zealand – Big Change Starts Small
Bronze – Acceso – Election talks tracking
Shortlist – Evidence (Manning Gottlieb OMD) for HM Revenue & Customs- Self Assessment 2014/15
Shortlist – Infomedia for An anonymous client

Best use of integrated communication measurement/research
Gold – Gorkana for NHS Blood and Transplant
Silver – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Bronze – Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation
Bronze – Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral!

Categories for PR Consultancies and In-house Communications Teams

Best campaign in the public and not-for-profit sectors
Gold – University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS) – Evaluation of the Pink Sari Project
Silver – Met Office – Naming Our Storms
Bronze – Department of Health – Time to Change
Bronze – NHS Blood and Transplant – Missing Type
Shortlist – Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain
Shortlist – Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach
Shortlist – Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition
Shortlist – National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence
Shortlist – NHS Blood and Transplant – Better Left Unsaid
Shortlist – Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste
Shortlist – Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign
Shortlist – Two Social for Mission Australia – #NoticeUs Campaign
Shortlist – UNICEF – Missing Childhoods and #BringBackOurChildhood
Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – Bringing Superfast Boardband to the City of Westminster

Most effective B2B PR campaign
Gold – FleishmanHillard and SAP for SAP – Run Simple
Silver – Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – Mining Australia’s digital experience gap with SAP: a world-first study
Bronze – LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland
Shortlist – Ogilvy PR for Canon – A Printer for Heroes

Most effective consumer PR campaign
Gold – Pegasus for Thornton & Ross – Helping those with eczema to manage better
Silver – Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA
Bronze – Golin for First Great Western – Return to Great Western Railway
Bronze – Red Consultancy for RNLI – Keeping the RNLI on the water
Shortlist – Beattie Communications for Specsavers – Twiggy for Aurora
Shortlist – Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch
Shortlist – Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China
Shortlist – Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge
Shortlist – Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs
Shortlist – Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK
Shortlist – Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme
Shortlist – Westminster City Council and Westco Trading Ltd. for Westminster City Council – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital

Categories for all (Media Intelligence, Research & Insight Companies and PR Consultancies and In-house Communications Teams)

Best multi-market reporting
Gold – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Gold – Retriever for Maersk Group – Maersk instant multi-market financial media analysis
Gold – UNICEF UNICEF Measurement Framework – A Year of Learning
Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market”
Bronze – PRIME Research for AbbVie – Hepatitis C: Communicating the cure
Shortlist – CARMA for Audi Middle East – Audi PR measurement report upgrade
Shortlist – Gorkana for A leading technology company-
Shortlist – Gorkana for Newmont Mining
Shortlist – Gorkana for Zurich
Shortlist – Gorkana / Cision for Ricoh
Shortlist – Meedius International for Coca-Cola (Central South-East Europe region )- Pocket Analysis for Executives

Best use of a measurement framework
Gold – University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign
Silver – Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR
Bronze – Interfuse Communications, Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation Measurement Across Multiple Brands
Shortlist – Gorkana for Newmont Mining
Shortlist – UNICEF – UNICEF Measurement Framework – A Year of Learning

Best use of measurement for a single event
Gold – OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum
Gold – Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Silver – PRIME Research for Honda Motor Europe – “Launching Honda into the European SUV market”
Shortlist – Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Bronze – Infomedia for FINANS – CEO Superbrands
Bronze – Publistat for SSU – Interviewing Pope Francis

Best use of social media measurement
Gold – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Gold – Isentia for Harbour City Estates Limited – Where’s Wally? – The Happiness Hunt Project @ Harbour City
Silver – 1000heads for Currys PC World – A British take on Black Friday
Silver – CARMA for Landmark International – Landmark International report
Bronze – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
Shortlist – Blue Marble Enterprises, Inc. for South Metro Fire & Rescue – Engaging the Right Audience
Shortlist – Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Shortlist – NHS Blood and Transplant – Better Left Unsaid
Shortlist – PR News Partners for Comunica – Real Time PR
Shortlist – SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report

Innovation Award for new measurement methodologies
Gold – Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Silver – Acceso – Election talks tracking
Silver – Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0
Bronze – FleishmanHillard Fishburn under the Omnicom agency group OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Shortlist – CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Shortlist – Commetric for International Diabetes Federation (IDF) – Using PR research to inform policy, positioning and stakeholder engagement
Shortlist – Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools
Shortlist – Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Shortlist – Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter
Shortlist – Mediastow for Embraer / BASF – PR ROI System (RIPE)
Shortlist – Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox

Plain English Award for simplicity in campaign effectiveness measurement and reporting
Gold – Isentia for Y&R New Zealand – Big Change Starts Small
Silver – Meedius International for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives
Silver – Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young
Bronze – CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard

Special Awards

Communications Research & Measurement Company of the Year
Winner – isentia
runner up – CARMA

Young Professional of the Year
Gold – Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics
Shortlisted – Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn
Shortlisted – Timothy Gan, Senior Social Media Research Analyst, Isentia

AMEC College Student of the Year
Alex Gyde, Media Analyst, Isentia