7 PR Measurement Moments You Missed from October

In no particular order, here are the seven measurement moments you might have missed from October. This month includes Newton Insight, the launch of Cision’s Communication Cloud and a look ahead to FIBEP Congress and Effectiveness Week.

Effectiveness Week is here!

Effectiveness Week is underway in the U.K. The week highlights best practice in measurement across marketing disciplines and is a truly collaborative programme encompassing the scope and knowledge of thirteen industry associations, including AMEC. As Barry Leggetter, CEO of AMEC explains, “our organisation can play a major role in helping the various marketing and communications disciplines to work together and focus on the metrics that matter. Everything we do is about building and driving a culture of accountability through effective communications measurement and that is why AMEC is delighted to be a partner in the Effectiveness Week Campaign.”

Colin Wheeler, leading AMEC’s involvement in the initiative, says “Effectiveness Week isn’t about marketing, or advertising or the work of the communications team. It’s about all of these and more! Finally the whole wider industry of communications wants to talk to each other about measuring effectiveness.”

View the full Effectiveness Week programme here. AMEC is supporting two events in London on 4 November. WE Communication is hosting a breakfast briefing at 8.30am, while Ketchum is hosting an afternoon briefing at 3pm. Click the links to book your place.

Cision launches Communication Cloud ™

Over the past few years Cision has been adding to its stable of brands and technology – including PRNewswire, Vocus, ViralHeat, Visible Technologies and Gorkana. All have been combined into Cision’s long-awaited Communication Cloud™ platform. The launch comes just two months after the company appointed Kevin Akeroyd as CEO.

Content shock and data that never sleeps

While Cision is helping communicators create and distribute content to targeted audiences, it seems there might already be too much content vying for attention. Brandon Anderson of Ceralytics explores the dilemma facing every marketer – content proliferation. Rather than just pumping out more content, marketers could be using content intelligence to make smarter decision. Content intelligence takes familiar sounding content analysis and mixes in a healthy dose of technology and know-how to provide content marketers with effective, actionable insights.

CMA Report: content marketing measurement is “very important”

Keeping the content marketing theme, October saw the release of the Measuring Effectiveness Report from the Content Marketing Association (CMA). The report includes a survey of senior level marketers, including the CMA membership of over 40 companies, plus brands such as Sainsbury’s Bank, Barclays UK and British Gas and agencies such as iris, Ogilvy and McCann. The report found that 73% of respondents regarded measurement as very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement.

Newton Insight launches

Here at PR Measured, we love hearing about new insight offerings. So, you can imagine our delight when we heard that Newton Media was joining forces with Phil Lynch, formerly of Kantar Media and Presswatch, to create Newton Insight. The partnership will focus on the delivery of social media insights. In an interview with PRMoment.com, Lynch said that Newton Insight is “here to challenge market research by broadening and accelerating access to knowledge and insight….The research community has an ongoing debate about how to use social insights, but much of the discussion is based around how social data can be used to support legacy research programmes. This misses the crucial point that what clients need from research is changing.”

The fight is on for influencers

Writing in The Drum, Stephen Waddington reports the “battle lines are being drawn for the ownership of influencer relations as both marketing and public relations set out their strategies.” Coming from Ketchum, it’s not too surprising the side of the fence that Waddington sits on. He feels that “public relations will win by demonstrating the long term value of relationships to brands, over immediate reach”. The key to victory, of course, will be which group measures best.

Coming Soon: FIBEP’s World Media Intelligence Congress

The FIBEP Media Intelligence Congress starts with a workshop day on 16 November. If you are still uncertain about attending, catch up on our five reasons for attending. This year’s Congress will be in Washington DC, where PR Measured is currently based. If you are stuck for dinner plans and wondering what American food is like these days, here are our local recommendations:

Blue Duck Tavern – 1201 24th St NW, Washington, DC 20037

There is nothing as American as apple pie, and the Blue Duck Tavern’s apple pie is the best in town.

Rose’s Luxury – 717 8th St SE, Washington, DC 20003 –

Be prepared for a long queue in Capital Hill for this DC favourite (it’s worth the wait). Alternatively, book at the experimental sister restaurant Pineapples & Pearls which is just next door.

Old Ebbitt Grill – 675 15th St NW, Washington, DC 20005

An iconic DC spot just around the corner from White House.

For a drink with a view out over the White House and Washington Mall head to the rooftop bar at the W Hotel.

Don’t forget to let us know about your measurement moments. Email us – hello@prmeasured.com.

7 PR Measurement Moments You Might Have Missed from October