Adobe Agrees to Acquire Semrush
Adobe announced a definitive agreement to acquire Semrush, the online visibility management platform, in an all-cash transaction representing a 77% premium over the company’s share price. The deal brings Semrush’s generative engine optimisation (GEO) and search engine optimisation capabilities into Adobe’s Digital Experience portfolio, addressing marketers’ growing need to understand how their brands appear across both traditional search and large language models like ChatGPT and Gemini. The acquisition includes Prowly, the PR software platform Semrush acquired in 2020, as well as Third Door Media, publisher of Search Engine Land and MarTech. The transaction is expected to close in the first half of 2026, pending regulatory and shareholder approvals.
Sprout Social Reports 13% Revenue Growth
Sprout Social delivered third-quarter revenue of $USD 115.6 million, up 13% year-over-year and ahead of analyst expectations, and achieved a record operating margin of 11.9%. The social media management platform continued its move upmarket, with customers contributing over $USD 50,000 in ARR growing 21% year-over-year to 1,947. CEO Ryan Barretto highlighted the successful integration of NewsWhip, noting it has generated more pipeline than any new product in the company’s history.
NLA Launches Newsworthy
NLA Media Access launched Newsworthy, a new data service enabling PR professionals to purchase article-level engagement metrics directly from publishers for the first time in the UK. The platform provides access to page views, session times, and reader location data from over 480 titles, including most UK national newspapers and regional news groups, with publishers receiving 50% of earnings. Pricing ranges from GBP 15 to GBP 150 per article, with The Sun at the top end. The product somewhat mirrors that of US provider Memo, which has partnered with publishers since 2018 to provide verified readership data. NLA CEO Henry Jones said Newsworthy would bring the most accurate possible data to the market.
Vendors Expand Sales Channels
Two announcements this month highlighted expanding routes to market for media intelligence solutions. Cision announced its analyst-powered Media Intelligence and News Briefing Services are now available to US federal, state and local government agencies through the GSA Schedule, reducing procurement timelines via the GSA Advantage portal. Meanwhile, Mark and Comm was appointed exclusive reseller for Hootsuite and Talkwalker across Sri Lanka and the Maldives.
AMEC Celebrates Measurement Excellence
AMEC’s annual Measurement Month saw a range of activities from vendors across the world to highlight PR measurement. It also included the Global Communication Effectiveness Awards in London. Aseem Sood, from Impact Research & Measurement, was awarded the Don Bartholemew award for outstanding service to the industry. Golin and ASICS won Platinum for their Desk Break campaign, Golin also won platinum for large measurement team of the year. Congratulations to all the winners. The month also featured AMEC AI Day in London, exploring how artificial intelligence is reshaping communication measurement. (Readers of this newsletter already know all about it!)
Media Intelligence Product Updates
Here are some of the product announcements that caught our attention this month:
Sprout Social unveiled Trellis, its proprietary AI agent that transforms billions of unstructured social data points into actionable business intelligence through natural language queries. The launch includes ChatGPT integration via Model Context Protocol, enabling customers to embed social data directly into AI workflows.
Brandwatch announced expanded AI capabilities for its Iris platform, including Ask Iris for natural-language data queries with automatic visualisation, AI Query Writer for Boolean query creation, and AI Dashboards providing narrative summaries. The 2026 roadmap includes expanded APAC data sources and enhanced video and image analysis.
UNICEPTA launched an integration with Microsoft 365 Copilot, enabling communications teams to access real-time media intelligence and sentiment analysis directly within Teams, Word and PowerPoint without leaving their core Microsoft environment.
Dataminr launched a Developer Portal and enhanced SDK to simplify integration of its AI-powered event, threat and risk intelligence into partner workflows, providing centralised API documentation and code samples for faster adoption.
TVEyes launched TVEyes Canada, Inc., providing comprehensive broadcast and podcast monitoring across all Canadian provinces and territories in both English and French, with coverage of major outlets including CBC, CTV, Global and over 2,000 podcast sources.
CreatorIQ published its November release roundup covering platform updates focused on creator discovery, cross-market measurement and workflow improvements for enterprise creator programmes.
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