As we head into the final week of AMEC’s Measurement Month, and look forward to events from the likes of Commetric and Delange Analytics, PR Measured thought we’d take a quick look at the past two weeks. (Take a look at week one.)
Last week was the North America week of Measurement Month, and the group took to it whole-heartedly. Below are some of our highlight tweets, but there’s a wealth of content to catch up on over at the AMEC Measurement Month NA site.
Podcast: New Business, Unicorns & Measurement https://t.co/qxOhNqNAR2 pic.twitter.com/FDJjqZCc0S
— The Holmes Report (@holmesreport) September 20, 2016
Listen to our webinar featuring @chipgriffin & @jenzings on North American PR measurement trends as part of #amecmm https://t.co/dGu71gibR1
— CARMA (@CARMA) September 21, 2016
Talkwalker's @ToddMGrossman now on linking social metrics to established business KPIs. Learn more here https://t.co/yL5sjB8Fj3 #AMECMM
— Talkwalker (@Talkwalker) September 21, 2016
#prmeasure #AMECmm Because PR value is subjective, you must uncover the value system within your organization as part of goal-setting
— Mark Weiner (@WeinerMark) September 19, 2016
Johna Burke helped lead the North America team, and was understandably very active. We agree with Johna on this one – don’t miss this article from Margot Savell…
#AMECMM Don't miss article from @margotsavell on #PRNEWS re: Image Analytics https://t.co/eb7ZlG9bvf
— Johna Burke (@gojohnab) September 20, 2016
Meanwhile, the IPR’s Tina McCorkindale asked and answered one of the questions that matters
Why is Measuring What We Do Still a Challenge? @tmccorkindale https://t.co/VxqgTSl0vY #PRMeasurement #amecmm
— Institute for PR (@InstituteForPR) September 12, 2016
Thomas Stoeckle thinks that Donald Trump may be on to something.
News flow and polling data from #USElection2016. Check out @BISlexisnexis analysis for @InstituteForPR. https://t.co/YOe4Es62Bi #amecmm
— Thomas Stoeckle (@thomasstoeckle1) September 21, 2016
Sticking to political themes, here’s an interesting panel discussion to watch. (If you’d rather just skip to the research, click here.)
Don't miss the panel discussion on @UKPrimeResearch @risj_oxford report #amecmm #EURefMedia live NOW >> https://t.co/WVdgjx20BX
— Richard Bagnall (@richardbagnall) September 20, 2016
Finally, data is sexy to the folks at Spark….
New podcast on how to use data to achieve your business goals: https://t.co/gsEWybN8RJ #MondayBlogs #amecmm #measurepr pic.twitter.com/D2JUrpUdCY
— Sparkpr (@sparkpr) September 19, 2016