Egregious Raises $USD 1 million
Egregious has secured $USD1 million in Pre-Seed funding led by Fuel Ventures and Oxford Capital to develop advanced social media intelligence solutions that combat AI-driven misinformation. Founder Rupert Small highlighted how their technology addresses the growing threat of AI agents that can “shape narratives, manipulate systems, and undermine trust at scale” through comprehensive monitoring and analysis capabilities. This is an increasingly complex part of our industry, and I am excited to see how our technology thinkers continue to respond and find solutions to help communicators protect their reputation.
Excellera Launches AI-Powered Intelligence Unit
Italian strategic communications firm Excellera Advisory Group has launched a new company, Excellera Intelligence, to provide clients with data-driven insights across media intelligence, reputation analysis, and legislative monitoring using AI. Since its establishment in November 2022, Excellera has grown rapidly, generating €60 million in revenue in 2024 with over 300 professionals across Europe and New York. The company’s approach integrates diverse data sources into a proprietary data lake to enable predictive insights that connect political news, social media, traditional media, and financial markets.
Cision restarts debt talks
According to Bloomberg, Cision has restarted a conversation with its lenders. The debt talks were paused last month, apparently following an impasse. It was disclosed last November that Cision was in debt to the tune of $USD 2.5 billion. Since then, the company has appointed a new CEO, Guy Abramo, and rolled out its CisionOne platform across multiple new markets. Cision acts as the unofficial barometer of our industry and we look on with some interest.
Media Intelligence Product Updates
Here are some of the product announcements that caught our attention this month:
Speaking of Cision, the company has released the 2025 Comms Report in partnership with PRWeek, revealing that 84% of PR leaders report the C-suite is relying on their expertise more than in previous years, while 65% of communications leaders indicate AI is significantly enhancing their data and analytics capabilities.
Brandwatch has released its innovation spotlight. The platform will see a range of new features including direct payments to influencers, enhanced AI query building and Pinterest content.
Pulsar has expanded its coverage in China by introducing new Chinese data sources, giving users access to local conversations across Chinese social media platforms including Weibo, Little Red Book, WeChat, Baidu, TikTok (Douyin), BiliBili, Zhihu, and Kuaishou, as well as over 680 online news outlets and blogs from the region. It’s also extended its sentiment and emotion analysis.
Muck Rack launched its social listening tool as well as the Media Brief Assistant, an AI-powered tool that generates comprehensive media briefs in seconds by analyzing journalist profiles and coverage, allowing PR professionals to more efficiently prepare executives for interviews with just a few input details about the journalist and interviewee.
Meltwater has announced a new integration with Snap Inc., becoming the first social listening platform to provide Snapchat-specific insights that allow brands to analyze content from public Snapchat profiles including metrics like views and engagement.
Innodata has launched Intelligent Insights, a new generative AI-powered media intelligence feature integrated into its Agility PR Solutions platform that enables organizations to gather insights from global media, analyze brand mentions, and perform language translations.
Dataminr has launched its global partner network, offering a streamlined approach to partner revenue with tiered benefits and enhanced sales and marketing tools. The company states the new program provides flexible partnership paths and a “reward-for-value structure” that makes it easier and more profitable for the over 100 existing partners including AWS, Esri, and Splunk.
Don’t forget to let us know about your measurement moments. Email us – hello@prmeasured.com.