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The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more

In this guest post, Commetric’s Sarah Curnow outlines the key findings from recent research comparing Twitter analysis with survey data. Brand marketers have long used surveys to question consumers on their opinions. Now, via fast-growing social media channels, consumers are volunteering these opinions, unedited and in real-time.  Can this rich source of content be mined toRead more

Last week, Forrester released its latest report on Enterprise Social Listening Platforms.  The report showed Synthesio clearly in the lead, with Brandwatch, Sprinklr and Netbase all defined as leaders.  Reflecting the increased integration of digital within the enterprise, the report highlighted that “social listening platforms prove their value beyond simple brand monitoring by doubling downRead more