In May, Publicis Groupe made a significant investment in the influencer marketing space by acquiring Captiv8, it really underlines the importance of content creators as an important channel. Meanwhile, emerging players like News That Matters are disrupting traditional media monitoring with AI-powered solutions in India, and Crowdfire was shuttered. Other news included conversational tools from Cision, Brandwatch and Meltwater, and geographic expansion for CARMA and pressrelations.
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April brought funding activity across the media intelligence sector with Dataminr securing $USD 100 million for AI development, and Cision announcing $USD 250 million in new financing. Agorapulse acquired Mention, and integrated the platform into its platform. Meanwhile, Meltwater unveiled new influencer management features, Pureprofile launched AI-powered social listening tools, and the UK Government’s Assist AI tool was released on Github.
Major developments included EQ’s acquisition of Notified, Dataminr’s financing and Onclusive’s launch of its Onclusive 360 platform. Leading providers have unveiled powerful AI-driven solutions, with SAI360 partnering with Signal AI for risk intelligence, Meltwater collaborating with NICE to enter the CCaaS market, and Wizikey introducing India’s first AI-powered unified media monitoring solution. Meanwhile ICCO’s World PR Report reveals shifting measurement practices and USC Annenberg highlights generational divides in PR professionals’ AI perspectives, companies like CARMA and GRIN are strategically expanding their global footprint and product capabilities.
Notable developments this month include Egregious securing $USD 1 million in pre-seed funding to combat AI misinformation, Excellera launching a specialized intelligence unit, and ongoing financial restructuring at industry giant Cision. Meanwhile, multiple platforms are rolling out enhanced features spanning influencer management, improved global data coverage, and AI-powered analytics tools that promise to transform how communications professionals gather and interpret media insights.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
PR Measured readers’ favourite stories from 2024. The year’s big stories were focused around AI and the Cision / Dow Jones partnership.
In major industry news, Cision is facing financial challenges with $2.5 billion in debt and leadership changes, though they’re partnering with Google Cloud for AI capabilities. Forrester’s latest report named Emplifi and Sprinklr as leaders in social media management platforms, while highlighting widespread disappointment with AI features. The industry is seeing a wave of AI-focused launches and updates, including Ruder Finn’s new tool for monitoring brand representation in AI models, Singapore’s GovTech’s news-scraping application, and InfoVision’s media analytics platform.
October saw media intelligence companies evolving their platforms, with Onclusive Social absorbing Digimind’s social capabilities, Medianet preparing to challenge incumbents with a comprehensive platform launch, Muck Rack enhancing its AI features, and PRophet expanding into influencer discovery through its Koalifyed integration. The month also saw some interesting partnerships, and a continued focus on AI.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.
August saw lawsuits and partnerships among our leading media intelligence players. Cision was especially busy. It filed a counterclaim against Dow Jones, and also launched its CisionOne platform in Asia. Additionally, several companies announced product updates and partnerships, including Notified’s collaboration with CLEAR for identity verification, Meltwater’s new Partner Program, and Later’s addition of social listening capabilities to its toolkit.