The annual Burton-Taylor report into spending on media intelligence information and software solutions for public relations professionals reported that the industry grew by 5.50% in 2015 to USD2.99 billion. According to Burton-Taylor’s press release, “Social Media management solutions and tools for Media Analysis led growth”, says Douglas B Taylor, Founder & Managing Partner of Burton-Taylor.Read more
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News & Insight, News Media Analytics, PR Measurement, Social Media Analytics | Comments are Closed | 20 May, 2016 | 0
Google is responsible for some of the greatest free tools available to the PR pro. Alerts from Google News inform on company or client news, and potential problems. Google Trends outlines aids PR planning by defining the popularity of keywords. Google Analytics provides the opportunity for a PR pro to accurately prove PR ROI, particularlyRead more
Measurement suppliers are still providing ad values and clients are using them, check out our guide to using and applying the AVE formula. Advertising Value Equivalents (or AVEs) has been a hot topic in PR measurement lately (read our summary). While many are angry with Meltwater for raising the topic, it does seem that we mightRead more
A bit of a history lesson to start us off – back in the late 1990s PRs were struggling to find ways to prove the value of their work to their organisation. Even then, while grudgingly accepted, the use of AVEs (Advertising Value Equivalency) were being discredited as they failed to define the actual businessRead more