The AMEC Awards 2018 were held during the annual AMEC Summit in Barcelona. Isentia was the big winner of the night. The Australian leader took home the award for the Communications and Research Company of the Year as well as the grand prix for a measurement company with its work for an unnamed client. In addition, Isentia’s outgoing CEO, John Croll, picked up the Don Bartholemew Award for outstanding service to the industry. Isentia also won two additional gold awards, a feat matched by CARMA and exceeded by Cision, which won three gold awards. UNICEF, meanwhile, lead the PR consultancy / in-house communication team campaign, picking up the platinum award for its measurement framework. Finally, Ketchum’s Bailey Roy was named young professional of the year. Congratulations to all the winners.
Grand Prix for the most effective media intelligence, research & insights company campaign
Platinum: Isentia for Client: Impacting Client’s product development
Grand Prix for most effective PR consultancy/in-house communications team campaign
Platinum: UNICEF for UNICEF’s communication measurement framework: Four years of ‘glocal’ impact for children
The Don Bartholomew Award for outstanding service to the industry
John Croll, CEO, Isentia
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CATEGORIES FOR MEDIA INTELLIGENCE, RESEARCH & INSIGHT COMPANIES
Best measurement of a business to business campaign
Gold – Cecubo Group for Cetelem – BNP Paribas: Media Reputation Metrics: Media KPIs to improve the brand positioning
Silver – PRIME Research for Airbus: Using Insights to Navigate Through Difficulties
Silver – Isentia for Commonwealth Bank of Australia: Gender equality in the banking sector
Bronze – GlobalNews Group: AMEC Measurement Month
Shortlist – CARMA for an anonymous client: Marina Ship Intelligence
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Best measurement of a consumer campaign
Gold – Cision for Slimming World: New Year Campaign
Gold – CARMA for a Global Cosmetics brand; Content impact and quality measurement
Silver – Cision for Gumtree
Bronze – Cision for Kellogg’s: Better Starts
Shortlist – Isentia for GSK: Understanding Vaccination
Shortlist – PRIME Research for McDonald’s: International McDelivery Rollout
Shortlist – Media Measurement for Aston Martin: Driving Engagement at Aston Martin
Shortlist – PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings
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Best measurement of a not-for-profit campaign
Gold – Kliping d.o.o., Member of Newton Media Group for Metina lista (Meta’s list): Promoting gender equality in media
Silver – Infomedia for Danish Society for Nature Conservation: Øctober (Organic October)
Bronze – M-Brain Sweden AB for H&M Foundation: Foundation 500
Shortlist – CARMA for an anonymous client: Social media measurement and insights
Shortlist – GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)
Shortlist – buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus
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Best measurement of a public sector campaign
Gold – CARMA for an Anonymous government client: Country reputational perception study
Silver – buho™ for Foreign Relations Ministry of Columbia: Crisis in the Venezuelan border: Measuring the impact of a human exodus.
Bronze – Monalyse B.V. for Stichting Ideële Reclame (SIRE): Do you allow your boy to be a boy?
Shortlist – CARMA for a government communications office: Simple yet effective: Measuring public department’s communication performance through a single dashboard
Shortlist – GlobalNews Group for Pan American Health Organization (PAHO): PAHO Annual Strategic Communication Plan
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Best use of integrated communication measurement/research
Gold – Cision for Slimming World: New Year Campaign
Silver – FleishmanHillard Fishburn for Smurfit Kappa: Championing Smurfit Kappa as the strategic partner of choice for the packaging industry
Bronze – Isentia for Client
Bronze – Cision for Gumtree
Shortlist – Retriever AS for Norwegian Nurses Organisation: Making lack of full time work for nurses a national debate
Shortlist – Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at
Shortlist – Infomedia for Damixa: Repairing a leaky brand by integrated communication research synergism
Shortlist – GlobalNews Group for Fundación Rosario (City of Rosario Foundation): Rosario es más (Rosario is more)
Shortlist – CARMA for an anonymous government client: Live Wire Project – Using media analysis to provide a unique story of a conflict from a local perspective
Shortlist – Acceso for Iberdrola: A cross-sectional measurement to demonstrate the impact of communications on business
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Most impactful client recommendations arising from a measurement study
Gold – Isentia for Client: Impacting Clients’s product development
Silver – Media Measurement for UNICEF: Planning for a Brighter Future
Bronze – Commetric for EY: Reaching the digital decision makers – how media research changed positioning, language and practice at EY
Shortlist – Acceso for Iberdrola: Beyond reporting: Communications planning and its impact on business
Shortlist – Talkwalker for OpenKnowledge for Bella&Brava: In Pizza We Crust: How Image Recognition Insights Shaped Business Expansion Plans
Shortlist – Retriever for The Norwegian Society of Sea Rescue: Helping the Sea Rescue reaching their goal “None shall drown”
Shortlist – Mediaverse for Seqirus: The 2017 Australian flu season
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Most innovative use of measurement in a digital campaign
Gold – Isentia for Harbour City Estates: Unleashing the New Retail Experience
Silver – Media Measurement for The Box Plus Network: The Box Plus Network Makes Measurement a Hit!
Bronze – CARMA for a Regional telecoms provider: New SIM card aimed at millennials
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CATEGORIES FOR PR CONSULTANCIES, COMMUNICATION AGENCIES AND IN-HOUSE COMMUNICATIONS TEAMS
Best campaign in the public and not for profit sectors
Gold – Ministry of Justice for Prison Officer Recruitment
Silver – Pegasus Samaritans working in partnership with British Transport Police, Network Rail and the wider rail industry: Small Talk Saves Lives
Bronze – Mischief This Girl Can (Sport England): This Girl Can – a triumphant ‘second album’
Shortlist – Hager Sharp for Centers for Disease Control and Prevention, National Center for Immunization and Respiratory Diseases: HPV Vaccine Is Cancer Prevention: Preventing Cancer by Increasing the Quality of Health Care Providers’ HPV Vaccination Recommendations
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Most effective B2B PR campaign
Gold – Wildfire for Episerver: The State of Digital Commerce 2017
Silver – Citypress for LDC: Backing Business Ambition
Bronze – LEWIS Communications Ltd for SAS: Central to compliance: how LEWIS launched SAS as the voice of GDPR
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Most effective consumer PR campaign
Gold – Smoking Gun for Childs Farm: The Miracle Cream
Silver – The Norwegian Armed Forces Media Centre: F-35: A new era for the Norwegian Armed Forces
Silver – Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal
Bronze – Aduro Communications For Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign
Shortlist – Hill+Knowlton Strategies for Duracell: Big Battery Hunt
Shortlist – Smart Communications: Level Up to LTE
Shortlist – Ogilvy Beijing for Nestle: Nescafe Gold: A Cup of Craftsmanship
Shortlist – Hotwire for BIC Shave Club: Predicting the future of shaving
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CATEGORIES FOR ALL
Best multi-market reporting
Gold – UNICEF for UNICEF’s communication measurement framework: Four years of ‘glocal’ impact for children
Silver – PRIME Research For Airbus: Using Insights to Navigate Through Difficulties
Bronze – Media Measurement for UNICEF PFP: Local Insights for Global Strategies at UNICEF Shortlist – buho™ for Gas Natural Fenosa: Integrating diversity in Latin America to boost global growth
Shortlist -CARMA for Anonymous Client: Social Media measurement and insights
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Best use of a measurement framework
Gold – Cision for Kellogg’s: Better Starts
Silver – Mischief (with Cision)for This Girl Can: A triumphant ‘second album’
Bronze – American Express for Amex #PlatinumMoments
Bronze – Cision for Slimming World: New Year Campaign
Shortlist – Aduro Communications for Hartley’s 10 Cal Jelly Pots: #Team10Cal
Shortlist – Aduro Communications for Sun-Pat Peanut Butter: Sun-Pat ‘Fuelling’ Campaign
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Best use of measurement for a single event
Gold – Spotlight for Adobe Nordic Exhibition: Stockholm – The world’s first photo competition and exhibition in augmented reality
Silver – Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies
Bronze – Hill+Knowlton Strategies for Duracell: Big Battery Hunt
Shortlist – Media Measurement for Aston Martin: Accelerating Aston Martin’s Vantage Launch
Shortlist – PRIME Research for Jaguar Land Rover: Changing the Conversation: How JLR became Tech Kings
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Best use of social media measurement
Gold – American Express for Amex #PlatinumMoments
Silver – Isentia for GSK: Understanding Vaccinations
Bronze – Isentia for Harbour City Estates: Unleashing the New Retail Experience
Shortlist – CARMA for a Global cosmetics brand: Content impact and quality measurement
Shortlist – buho™ for Arroz Diana: Arroz Diana fights fake news: the recipe for a successful strategy
Shortlist – CARMA for an anonymous client: Social Media measurement and insights
Shortlist – Mediaverse for a US-based global ban:k Strategic social media strategy
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Innovation award for new measurement methodologies
Gold – UK Department of Health and Social Care (DHSC) for Mental Health First Aid Training for Schools
Silver – Media Measurement for UNICEF: Innovation to Capture Public Attention in Humanitarian Crises
Bronze – Cision for Bulletin Intelligence AccuReach Data Science Project
Shortlist- Isentia for Client: Innovative methodology for real impact
Shortlist – Ketchum Global Research & Analytics (KGRA) for Hyundai: New York International Auto Show: Impact Analysis
Shortlist – CARMA for an anonymous government client: Project – adding value by maximising resources to deploy a new measurement tool
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Plain English award for simplicity in campaign effectiveness measurement and reporting
Gold – PRIME Research for McDonald’s: International McDelivery Rollout
Silver – Mediaverse for Seqirus: The 2017 Australian flu season
Bronze – Infomedia A/S for a Public Sector Client: Ensures agenda ownership through media analysis and simple measurement reporting
Shortlist – Newsclip Media Monitoring for One-eyed Jack: Rocking the Daisies
Shortlist – FleishmanHillard for Omidyar Network: Omidyar Network benchmarking
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SPECIAL AWARDS
AMEC Communications Research & Measurement Company of the Year
Isentia
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Young Professional of the Year
Winner – Bailey Roy, Director of Digital Analytics, Ketchum Global Research & Analytics
Highly Commended:- Maya Koleva, Senior Project Manager, Commetric
Shortlist – Joshua Howarth, Media Analyst, Isentia
Shortlist – Dave Reynolds, Senior Account Manager, PRIME Research
Shortlist -Timothy Gan, Senior Insights Manager, Isentia
Shortlist -Sally Chadwick, Manager Insights and Analysis, Mediaverse
Shortlist -Georgi Auad, Director of Perceptica, A Data Pro
Shortlist -Sami Hanouneh, Senior Business Development Manager, CARMA
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AMEC College Student of the Year
John Kosash, Research Manager, FleishmanHillard