November saw Cision reporting quarterly earnings, release a report and launched an updated insight product. Meanwhile, Brandwatch asked 25 questions on Twitter, a number of providers outlined the big trends for 2018 and Meltwater CEO, Jorn Lyseggen, has been busy promoting his new book, Outside Insight.
Cision reports its 3rd quarter earnings
Third-quarter earnings from Cision made for interesting reading. The company reported revenue for the quarter ended September 30, 2017 of $US159.7 million, with a net loss of $US46.4 million. The Americas continue to make up the bulk of Cision’s revenue (71%), though the company is seeing growth in EMEA and APAC. It’s always helpful to understand the scale of a business, and Cision doesn’t disappoint. The average number of subscription customers was approximately 39,300 during the quarter, spending an average annual revenue of about $US9,940 per customer. While approximately 40,600 customers purchased services on a transaction basis, spending an average of $US1,300 per transaction. Cision expects to deliver revenue of of between $US627 million and $US631 million for the year to December. Cision’s share price fell from $US12.40 on November 8, the day of the earning’s announcement, to $US11.52 on November 9.
Media monitoring industry valued at $4.22bn by 2022, new report
According to a new report from Transparency Market Research (TMR), the worldwide market for media monitoring is expected to be valued at $US2.23 billion (bn) by the end of 2017. Growth over the upcoming five years is expected at a CAGR of 13.60%, with an industry valued at$US4.22 bn by the end of 2022. The report notes that North America will remain the dominant market, with the market likely to be worth $US1.60 bn.
Brandwatch answers 25 questions with Twitter
Buzzfeed partnered with Twitter to analyse billions of tweets. The resulting study indicates the remarkable depth of data available from the platform. The team at Brandwatch explored 25 topics in their study. Speaking of Twitter, last month Hopper HQ surveyed more than 2,000 marketers from the UK to see what they thought about social media. The survey found that “nearly half (46%) of the people surveyed don’t see the use of Twitter anymore, with more than three quarters of this group (79%) stating they no longer use Twitter for employer or client social media marketing”.
Organic reach and social video are key 2018 trends
November and December is the perfect time to reflect and plan for the upcoming year. So, it is time to get reading on the 2018 trends being predicted. Talkwalker have asked a number of experts for their 10 social media trends that will shape 2018, which include social video, the decline of organic reach and the future of influencer marketing. Hootsuite also focuses on organic reach and social video. GlobalWebIndex have taken a more data-led approach to their 2018 social media predictions. Thinking beyond media use and analytics, Stephen Waddington outlines the opportunities and challenges for PR in 2018.
Cision report: 75% of comms pros feel they can can improve measuring business objectives
Cision and PR Week have partnered to survey 425 communications and marketing pros in seven countries (the U.S., Canada, U.K., France, Germany, Sweden, and China). The resulting report provides a comprehensive overview of the current concerns of communicators. Among the biggest challenges, 65% placed tightening budgets among their top three most difficult challenges. While, 63% placed the inability to measure impact effectively in the same category. The variations in responses across the countries are marked. The report highlights the need for media intelligence providers to provide a solution that is budget friendly, and flexible enough to meet both local and global needs. The coincides with the launch of Cision Impact, a new data-driven solution that enables brands to attribute business value for earned media campaigns.
Outside Insight: “new software category”
Meltwater CEO, Jorn Lyseggen, has been busy promoting his new book, Outside Insight. The book, launched in October, explores the concept of decison-making based on third party information available to everyone. Lyseggen writes that “Outside Insight shifts the focus from internal data and what you are doing to external data and what your industry is doing, allowing you to benchmark against competition and discover new threats and opportunities in real time”. You can learn more on the Outside Insight site, or purchase the book.
Media consumption trends
eMarketers have released their seventh annual Global Media Intelligence report. The report’s key findings are covered in the latest episode of eMarketer’s “Behind the Numbers” podcast. The report covers the relationship between traditional and digital media, with internet and mobile overtaking television in some markets. It is only a brief podcast, and well worth the listen.
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