West Corp made its first acquisition in the measurement space in fifteen months, Zissor was sold, AirPR has been renamed, and the AMEC Summit is almost here.
West Corp acquires Notified
West Corporation has acquired Notified for an undisclosed sum. Notified, the Swedish-based provider of a media monitoring and measurement tools, was founded in 2010. Ben Chodor, President of West’s Digital Media Solutions, described the company as “one of the most innovative public relations platforms with top-tier clients and over 10,000 users”. It’s West Corp.’s first acquisition in the space since it acquired Nasdaq’s PR services division in January 2018.
Let’s stay in the Nordics for just a moment. Zissor, the provider of media monitoring and digitisation software and services, has been acquired for 5.918 million Norwegian kroner. INVL Technology, which invests in IT businesses, is the lucky buyer and plans to consolidate a number of the IT services and software companies that it owns.
AirPR acquires Ozmotik and rebrands
AirPR has acquired earned media amplification company Ozmotik and rebranded to Onclusive. The acquisition will allow customers to not only identify and measure earned media but also amplify earned media content, using Ozmotik’s technology. Ozmotik CEO Hung Nguyen is joining Onclusive as VP of media, while CTO Prescott Lee is joining as VP of engineering. AirPR picked up $USD8 million in funding in December 2018.
Kantar’s bidders through to next round
Bain Capital and Apollo Global Management are among the buyout firms that are still in the running to acquire a majority stake in Kantar, according to Bloomberg. The news comes after private equity groups, including Blackstone and Carlyle, pulled out of the race. WPP, Kantar’s current owner, is seeking a valuation of as much as £3.5 billion for the business.
Martech growth is slowing, apparently
PRNews adds to its measurement Hall of Fame
PRNews held its annual PR Measurement Conference in Washington D.C. this month. The conference sees leading lights of PR measurement being inducted into its into its Hall of Fame. This year’s inductees are Marcia DiStasio, of the University of Florida; Google’s Corey duBrowa; Gary Sheffer, from Boston University and Weber Shandwick and Sean Williams, from True Digital Communications. Congratulations to all inductees.
AMEC Awards Shortlist
Don’t forget to let us know about your measurement moments. Email us – firstname.lastname@example.org.