The past couple of months have seen AVEs return to the forefront of the measurement debate, and so we are dedicating today’s issue to stories you might have missed. AMEC’s campaign might be another example of measurement professionals talking about the pointless nature of AVEs, as they have for decades. Or, it might just beRead more
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Acquisition news abounds as Cision picks up L’Argus de la Presse and Meltwater buys Klarity and Infomart. Both companies have been busy, with Cision rebranding ahead of its NYSE listing and Meltwater in court with iSentia in Australia. Meanwhile, Hootsuite leads social media management tools in the latest Forrester Wave and the Reuters Institute releasesRead more
The AMEC Summit 2017 was a driving force to May’s measurement news. The Summit saw a number of new initiatives being announced. In other news, Launchmetrics acquired VisualBox, Burton-Taylor estimated media intelligence spend topped $3 billion, and there were leadership changes at Cision and Ketchum. Burton-Taylor: Spend on media intelligence tops $3bn According to a Burton-TaylorRead more
April was a busy month! Crimson Hexagon and Brandwatch joined Sprinklr, Sprout Social and Conversocial as Twitter channel partners. Crimson Hexagon also announced that it had analysed its one trillionth post, while Zignal Labs tackled how trust plays a role in the spread of news. Meanwhile, the AMEC Global Summit is about to land in Bangkok, andRead more
March belonged to Cision. Not only did the PR software company announce that it was going public, it also acquired Bulletin Intelligence. Cision has new competition in EMEA as TrendKite expands its operations across the Atlantic. Meanwhile, Nasdaq reports how communication leaders are using analytics and partners with Synthesio. GTCR is sending Cision public Read more
February was a busy month for two of media intelligence’s biggest players. Meltwater was named as best media monitoring software, added $60 million in funding and acquired an AI startup. iSentia launched a platform refresh, announced new joiners and sponsorship news. Other news for the month included Kantar Media’s acquisition of Newsaccess, and AMEC’s strategic agreement withRead more
January saw Meltwater and Coveragebook.com named as best PR analytics software, LinkedIn Engagement Insights available from DataSift, the release of Edelman’s Trust Barometer and reports of funding rounds for Talkwalker and Signal Media. Best PR Analytics Software: Coveragebook.com & Meltwater G2 Crowd released its Winter 2017 PR Analytics Software Grid. The report, based onRead more
As the new year opens, it can be helpful to take a quick look back to check how far we have moved along in the past twelve months. Here are your most read posts and stories from 2016, and they show a constantly evolving media intelligence industry. Looking across the year’s favourite pieces, integrated measurement is a recurring theme. Read more
November was an interesting month in the world of media and data. Facebook saw a variety of sources use data to define its fake news problem. Meanwhile the FIBEP Congress explored the road from media to business intelligence, AirPR and Trendkite both received further funding and Ornico explored the opportunities in Africa. Fake News and Facebook One of theRead more
In no particular order, here are the seven measurement moments you might have missed from October. This month includes Newton Insight, the launch of Cision’s Communication Cloud and a look ahead to FIBEP Congress and Effectiveness Week. Effectiveness Week is here! Effectiveness Week is underway in the U.K. The week highlights best practice inRead more