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The global response to COVID-19 is the single biggest topic anywhere at the moment, and in PR measurement it’s no different. This month we look at how the industry has started to respond to the crisis. In addition, there were some other stories this month – the Australian Associated Press is in trouble, Cision’s leadership is in flux and Kantar made an acquisition.
The Measurement Stories You Missed from February 2020 including: Unicepta’s acquisition, Twitter may address disinformation, Google to pay publishers and Kevin Akeroyd exits Cision.
It might be the start of a new decade, but not too much has changed. Edelman has released its Trust Barometer, Cision is now a private company, three platforms received funding, and Netbase & Quid merged.
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