PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
Measurement Month – and the fantastic AMEC Primer – was not the only story in November. The month also saw funding for Crowd Analyzer and Trufan, reports from ICCO and SaaS Advisor and the launch of a new social platform, WT.Social.
October saw the sale of Cision and it’s acquisition of Unmetric. Meanwhile, Access Intelligence made an acquisition, Sprout Social is set for an IPO and there’s funding news for Signal AI and Hypr.
September sees a new acquisition in the Nordics, funding for a French start-up, and a couple of smart partnerships. Meanwhile, influencer measurement gets a push by Traakr and the launch of the Influencer Marketing Association.
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