PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
February saw the power of partnership, with Kantar Media joining up with PRgloo in the UK, and GlobalNews Group forming a joint venture with Ninestars. Meanwhile, Scroll acquired Nuzzel, and Cision released its earnings and announced leadership changes.
PR Measured readers’ favourite stories from 2018. Unsurprisingly, this year’s big stories were focused around AI, Google and consolidation & fund-raising.
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