PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
West Corp made its first acquisition in the measurement space in fifteen months, Zissor was sold, AirPR has been renamed, and the AMEC Summit is almost here.
Another month, another round of acquisitions. This month saw Brandwatch pick up a market research provider, Ignite buy Synoptos. Meanwhile, Meltwater picked up a recapitalisation deal and Cision put itself for sale. Finally, if you read one report this week, make sure it’s the 2019 USC Annenberg Global Communications Report.
February saw the power of partnership, with Kantar Media joining up with PRgloo in the UK, and GlobalNews Group forming a joint venture with Ninestars. Meanwhile, Scroll acquired Nuzzel, and Cision released its earnings and announced leadership changes.
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