PR Measured provides an external perspective to help develop client-led insight products. Supporting the business across the customer lifecycle we provide guidance on uncovering and delivering insight to PR and digital customers. Our focus is on helping businesses secure revenue opportunities across a range of functions:
The market is going through a period of rapid growth, with hundreds of organisations enriching content to provide earned media and influencer analytics and insight. PR Measured supports your organisation by helping it define a unique voice and product offering.
February looks to be an interesting month for media intelligence, largely because Meltwater announced what could be an industry-defining partnership with Microsoft. (We will all be keeping watch on that one.) Signal AI and Carma both announced acquisitions of UK companies. We have new products from CoverageBook and Newswire.
January saw the return of two public relations stalwarts. Edelman released its annual Trust Barometer highlighting how respondents are feeling about innovation, like AI. Burson has returned as a PR agency brand, with WPP merging Hill & Knowlton and BCW. Meanwhile, Mavrck rebranded and we have product innovation from Pulsar and MediaHQ.