As week two of AMEC’s Measurement Month gets started, play a quick catch-up on all that happened in week one.
Smoking Gun PR gave us this brilliant video:
— Smoking Gun PR (@SmokingGunPR) September 8, 2016
AMEC’s Measurement Month started with Gorkana’s webinar on the framework, with Giles Peddy. Catch up on the full webinar:
— Gorkana (@Gorkana) September 7, 2016
#measurePR had a Measurement Month special, drawing informed opinion leaders. Among the varied conversation, there was a general acceptance that insights mattered.
A7 Measurement isn't charts. Link the data and tell the measurement story #measurePR
— Richard Bagnall (@richardbagnall) September 8, 2016
AnnSi Krol, over a ByBrick Insights, flagged a great article, which is worth the read.
— AnnSi Krol (@annsikrol) September 11, 2016
Johna Burke gave us a perfect analogy on data vs insight.
— Johna Burke (@gojohnab) September 8, 2016
Part of the problem, of course, is that the sizzle is so easy. At the #PRCAChat, we heard that agencies are still using AVEs, albeit unwillingly.
@PRCAIngham much to my chagrin AVES still get used but over the last few yrs I'm seeing more clients moving away in large part to BPs
— Benjamin Levine (@benclevine) September 8, 2016
Andy West, from Hotwire PR,
Building a measurement culture internally is the starting point. Nurture the right behaviour and progress will be swift #prcachat
— Westofcenter (@Westofcenter) September 8, 2016
What Stuart Bruce says is very true – and this is a good opportunity to remind everyone to register for the Measurement Month webinar from the UK, US and Canadian governments.
— Stuart Bruce (@stuartbruce) September 8, 2016
Smoking Gun PR took a break from the adventures of Wilhelmina to host a measurement event. Steph Bridgeman talked the mechanics of measurement, highlighting a point that those of us in the measurement business know all too well. Explore the event here.
— Rick Guttridge (@RickGuttridge) September 8, 2016
This week is Asia Pacific week, but there are plenty of events happening everywhere. Be sure to take a look at the schedule.