PR Measured readers’ favourite stories from 2019. This year’s stories were focused around acquisitions, partnerships and fascinating industry reports.
Measurement Month – and the fantastic AMEC Primer – was not the only story in November. The month also saw funding for Crowd Analyzer and Trufan, reports from ICCO and SaaS Advisor and the launch of a new social platform, WT.Social.
October saw the sale of Cision and it’s acquisition of Unmetric. Meanwhile, Access Intelligence made an acquisition, Sprout Social is set for an IPO and there’s funding news for Signal AI and Hypr.
September sees a new acquisition in the Nordics, funding for a French start-up, and a couple of smart partnerships. Meanwhile, influencer measurement gets a push by Traakr and the launch of the Influencer Marketing Association.
August sees something of an influencer special, with acquisitions by Mavrck and Bazaarvoice, a Cision partnership and a Forrester report pointing to continued growth for influencer marketing tools. Meanwhile, iSentia reports its 2019 earnings and IPR honours Katie Paine.
Retriever continued the industry consolidation trend in the Nordics. June also saw funding news and big tech acquisitions. Meanwhile, summer has arrived in the northern hemisphere, and we have summer reading all sorted with reports from Reuters Institute, IPR and Brunswick.
Another month, another round of acquisitions. This month saw Brandwatch pick up a market research provider, Ignite buy Synoptos. Meanwhile, Meltwater picked up a recapitalisation deal and Cision put itself for sale. Finally, if you read one report this week, make sure it’s the 2019 USC Annenberg Global Communications Report.