Over time, communication measurement programmes can become bloated. Changing needs will often add more analytics to a programme, but unwanted data won’t be removed. This can lead to measurement programmes that are overly complex and difficult to manage. Without a light and focused programme, insight can become hard to find – and, we have all dreaded opening yet another 30 page analysis report that doesn’t tell us what we need to know. If this sounds familiar, then here are five very easy ways to supercharge a measurement programme today.